Client: World Heart Federation
Project: #MatchFitWoman was a campaign launched by the World Heart Federation in conjunction with UEFA and the Women’s EURO 2017 football tournament in the Netherlands. The campaign was to encourage women to exercise at least 30 minutes a day five days a week. We created the videos to support the campaign.
Reach: As well as being viewed thousands of times online, the videos were broadcast on the big screen at the semi-final between the Netherlands and England in Enschede in front of over 27,000 spectators.
Link to campaign